Recommended Videos


Beyond Carnism and Toward Rational, Authentic Food Choices

In this 19-minute video, Dr. Melanie Joy explains why it is impossible to make our food choices freely without awareness of carnism, the invisible belief system that conditions people to eat certain animals. See why this video is in the top 1% of most-viewed TEDx talks of all time.

Doing the Most Good

In this 34-minute talk, Sharon Nuñez Gough points to some of the ways in which we can help animals and maximize the impact of our organizations, campaigns, and teams. Furthermore, she provides an overview of why, where, and how to focus on what is most effective in vegan advocacy.

Effective Ways to Promote Veganism

In this 51-minute talk, Sebastian Joy discusses how to make our impact equal to our input, so we can save more animals. He proposes that we consider focusing less on how we can make more people vegan, and more on how we can make people more vegan.

Making Compassion Easier

In this 52-minute presentation, Tobias Leenaert posits that we can help more people go vegan by lowering the bar and tailoring our approach to our audience. Leenaert suggests that effective activism requires using the right approach at the right time, and not asking everyone to become vegan for the same reasons.

Strategic Communication

In this 48-minute talk, Tobias Leenaert explains how activists can maximise their impact by adapting their approach based on an understanding of previous successes and failures in vegan advocacy. Leenaert suggests that if we want to promote veganism, it’s important that those of us who are already vegan are effective ambassadors.

Sustainable Activism

In this 54-minute presentation, psychologist Dr. Melanie Joy explains the common causes of burnout, frustration, and ineffective activism that impact many vegan activists. She discusses how "unsustainable" activism is one of the most serious obstacles to the success of the vegan movement, and is a leading cause of depression and burnout among activists. She also explains specific strategies that activists can take to improve their activism and their lives.

Understanding the Psychology of Eating Animals for Effective Vegan…

In this 53-minute presentation, social psychologist Dr. Melanie Joy explains how carnism (the invisible belief system conditions people to eat certain animals) shapes the mentality of meat. Dr. Joy then explains how vegans can apply their understanding of carnism to communicate more effectively with non-vegans, advocate more strategically, feel more grounded in and better able to articulate their own choices, and feel more empowered living in a dominant carnistic culture.