The Center for Effective Vegan Advocacy is releasing a video series on how to be a better spokesperson for the animals. Below we are posting one new video a week, as they are released. The videos discuss, in one key concept per episode, how to advocate veganism effectively – in an engaging, clear, and easily understandable manner.
When advocating veganism, is your goal to win a debate? If so, then it’s also to make the other person lose. When you focus on the “how” rather than the “what” of your communication, you reduce the risk of creating a win-lose scenario and increase the chances that your message will be heard as you intend it to be.
Many vegan advocates put morality first. But what if putting food first could be even more effective in helping others become open to learning about veganism? Show – don't tell – them the benefits of a vegan diet vs. eating meat!