Recommended Websites

80,000 Hours

80,000 Hours provides information on how to maximize the impact of our career choices. This website is tailored for talented young graduates.

Animal Visuals

The mission of Animal Visuals is to provide compelling visuals and interactive media to empower animal advocates, educate the public, and expose the injustices of animal exploitation.

Beyond Carnism

Beyond Carnism is the parent organization of the Center for Effective Advocacy. Its mission is to expose and transform carnism, the invisible belief system that conditions people to eat certain animals.

Effective Altruism

Effective altruism is a growing social movement that combines both the heart and the head, compassion guided by data and reason. Effective altruism is about rigorously asking the question, “Of all the possible ways to make a difference, how can I make the greatest difference?”


Faunalytics is a research organization dedicated to helping animals by providing useful information to advocates to help them increase their impact.

Humane League Labs

Humane League Labs is a research project of The Humane League. Humane League Labs carries out direct testing to improve vegan advocacy efforts by determining which images, messages, and approaches inspire the greatest dietary change, thereby sparing the greatest number of farmed animals.

The Joyful Vegan

This website reflects this mission of creator Colleen Patrick Goudreau: to inspire people to live according to their own values of compassion and wellness and to debunk myths about vegan eating, nutrition, and health.

The Lifelong Activist

This website presents ideas from the book by the same title. It is based on the author’s many years of experience as an activist and coach examining which personal habits, thoughts, and beliefs tend to help people succeed at ambitious goals, and which do not.

One Step for Animals

One Step for Animals is an organization that promotes the idea that everyone can take one step for animals. This website offers a variety of suggestions for taking that one step, such as leafleting, food sampling, promoting humane education, and conducting online outreach.

A Meaningful Life, a Better World

This blog on effective vegan advocacy is hosted by Matt Ball. Ball is a longtime strategist and the Director of Engagement and Outreach at Farm Sanctuary, and he has been a leader in the animal advocacy movement for over 20 years. Ball is also the author of The Accidental Activist and he is co-author of The Animal Activist’s Handbook.

The Vegan Strategist

Tobias Leenaert, co-founder and co-director of the Center for Effective Vegan Advocacy, writes about friendly and pragmatic vegan outreach, sometimes asking challenging questions about our own activism but always with the aim of increasing our impact for animals.