This is our vegan advocacy video series on how to be a better spokesperson for the animals. The videos discuss, in one key concept per episode, how to advocate veganism effectively.
The vegan movement is only as effective as its proponents. Therefore, increasing the effectiveness of vegan advocates increases the effectiveness of the movement as a whole. Find out some of the key ideas, that strategists Dr. Melanie Joy and Tobias Leenaert have been sharing with thousands of advocates worldwide through their live trainings, below.
When advocating veganism, is your goal to win a debate? If so, then it’s also to make the other person lose. When you focus on the “how” rather than the “what” of your communication, you reduce the risk of creating a win-lose scenario and increase the chances that your message will be heard as you intend it to be.
Many vegan advocates put morality first. But what if putting food first could be even more effective in helping others become open to learning about veganism? Show – don't tell – them the benefits of a vegan diet vs. eating meat!
If we water the seeds of compassion, justice, and other important values, in others and also in ourselves, we increase the effectiveness of our vegan advocacy and help grow a better world for everyone with compassionate communication.
If it’s relatively easy for vegans to be vegan today, this is largely thanks to the meat reducers who helped increase the demand for vegan products. All of these flexitarian reducers help make becoming vegan easier for everyone.
Social movements succeed when they’ve attracted enough support from the broader population to tip the scales of power. Creating vegan allies, who support veganism but aren’t fully vegan themselves, is one of the most impactful things we can do for the vegan movement.
We're very grateful to VegFund for supporting the production of these videos.