This is our vegan advocacy video series on how to be a better spokesperson for the animals. The videos discuss, in one key concept per episode, how to advocate veganism effectively.

The vegan movement is only as effective as its proponents. Therefore, increasing the effectiveness of vegan advocates increases the effectiveness of the movement as a whole. Find out some of the key ideas, that strategists Dr. Melanie Joy and Tobias Leenaert have been sharing with thousands of advocates worldwide through their live trainings, below.

E1: Remember Your Own Carnism

Remembering what it was like when you used to be non-vegan, and speaking about that experience in a personal way, makes it easier for you to stay empathically connected with non-vegans.

E2: You Are Not Your Audience

If you want to influence people, you need to be aware of how others perceive what you’re saying, keeping in mind the YANYA principle: You Are Not Your Audience.

E3: Four Key Obstacles to Effective Vegan Advocacy

What stands in the way of advocating veganism effectively? Vegan advocates today face four key obstacles, and this video will help you to overcome them.

E4: Focus More on the “How” Than the “What”…

When advocating veganism, is your goal to win a debate? If so, then it’s also to make the other person lose. When you focus on the “how” rather than the “what” of your communication, you reduce the risk of creating a win-lose scenario and increase the chances that your message will be heard as you intend it to be.

E5: Food Before Facts

Many vegan advocates put morality first. But what if putting food first could be even more effective in helping others become open to learning about veganism? Show – don't tell – them the benefits of a vegan diet vs. eating meat!

E6: Water the Right Seeds

If we water the seeds of compassion, justice, and other important values, in others and also in ourselves, we increase the effectiveness of our vegan advocacy and help grow a better world for everyone with compassionate communication.

E7: Share Your Own Story

Why vegan? When we speak from the heart, and share our own story, we invite others to see the world through our eyes, and to see veganism from a different, and more empowering, perspective.

E8: Be as Vegan as Possible

What if we didn’t have to choose between being true to our ethics and being effective? What if we simply advocated that others be as vegan as possible?

E9: Why Meat Reducers are Crucial to the Success of the Vegan Movement

If it’s relatively easy for vegans to be vegan today, this is largely thanks to the meat reducers who helped increase the demand for vegan products. All of these flexitarian reducers help make becoming vegan easier for everyone.

E10: Vegan Allies

Social movements succeed when they’ve attracted enough support from the broader population to tip the scales of power. Creating vegan allies, who support veganism but aren’t fully vegan themselves, is one of the most impactful things we can do for the vegan movement.

We're very grateful to VegFund for supporting the production of these videos.